Following the launch of the Nokia C7 smartphone, Nokia has now kicked off a global competition to find the world�s biggest users of social media.
The Nokia C7 Social Challenge offers Facebook users the opportunity to gather votes for themselves through Nokia�s fan page. The top five people around the world with the most votes by January 3, 2011 will each be given 21 Nokia C7 smartphones for themselves and their friends, as well as the opportunity to host the party of a lifetime with assistance from Nokia and a designated party planner.
The Nokia C7 smartphone�s one-touch social media function allows consumers to receive live feeds from Facebook and Twitter directly to the device�s homescreen, and easily update their own status across these social networks.
To celebrate the launch of the competition, Nokia commissioned Oxford University Consulting to put together a report into the secrets of online popularity. The Nokia Soci@lite Report, written by Dr. Bernie Hogan, investigates the secrets to the popularity of a new group of digital social media networkers, named �Soci@lites� defined as people with 5,000 friends.
According to the research, a 19 year-old person with 970 or more online friends who has an interest in music and provides advice to others has the greatest chance of winning the Nokia C7 Social Challenge. The study also implies that potential winners in the making enjoy outdoor activities, do not like to follow crowds, and frequently visit online discussion forums.
This unique profile of a Soci@lite has been determined by analysing the activity of social media users through 2010 for the Nokia Soci@lite Report. The characteristics, social interests and average age of users with the highest number of online friends were accessed. The study also reveals that on average, an individual remains in contact with less than 50 online friends at any given time. Additionally, women appear to have closer relationships with their online friends than men; and while women keep in contact with an average of 47 of their online friends, men interact with only 39 online friends on average.
The Nokia Soci@lite Report notes that previous studies have also shown that those with larger networks have a greater sense of well-being, longer lifespans and better access to important information such as new jobs or social events.
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