World's first dual-core smartphone comes to Europe

LG Optimus 2X to Launch in Key European Markets This Month

SEOUL -- LG Electronics (LG) marks another milestone with the international launch of the world�s first dual-core smartphone, the LG Optimus 2X, in key European markets. The Optimus 2X, which launched in Korea in January, will be rolled-out in Europe this month.

High-Speed, High-Tech Dual-Core Experience
Powered by the NVIDIA� Tegra� 2 mobile dual-core CPU, the LG Optimus 2X offers clear performance improvements in web browsing and gaming over single-core smartphones running at the same clock speed. Users get all the advantages of seamless multitasking between applications and instantaneous touch response, along with vivid graphics and console-like gaming experience.

�The LG Optimus 2X�s enhanced speed, advanced graphics and high-end features such as HDMI mirroring are the kind of high-end features that appeal to European consumers,� said Dr. Jong-seok Park, president and CEO of LG Mobile Communications Company. �With the Optimus 2X, we�re setting the tone for what will be a huge year for LG�s smartphones in Europe and worldwide.�

Full HD Entertainment Package
The LG Optimus 2X offers a Full HD multimedia experience with 1080p video recording and playback. Optimized for connectivity and file sharing, the device features HDMI mirroring, which allows content on the phone to be easily viewed on larger TVs or PC monitors with a single cable. And with its gyro sensor, HDMI mirroring lets users play motion-sensitive games on larger screens that rival the quality of today�s game consoles.

�The LG Optimus 2X with the Tegra 2 mobile super chip is ushering in a new era of mobile computing,� said Michael Rayfield, general manager of NVIDIA�s mobile business. �We�re proud of partnering with LG, one of the world�s leading mobile brands, to create a device that consumers look to as their computer first and phone second.�

The first mobile device to feature 7.1 multi-channel virtual surround sound, the LG Optimus 2X provides the closest thing to theater-quality entertainment on a mobile device. Furthermore, file-sharing is made even easier with DLNA connectivity, which lets users transfer stored content to and from compatible digital devices.

Key Features of LG Optimus 2X



* NVIDIA Tegra 2 Processor with 1GHz Dual-core Processor
* 1080p MPEG-4/H.264 Recording and Playback
* HDMI mirroring
* 4-inch WVGA screen
* 8-megapixel rear camera / 1.3-megapixel front camera
* 7.1 multi-channel virtual surround sound
* 8GB memory
* microSD memory expandability (up to 32GB)
* Micro-USB connectivity
* 1,500 mAh battery
* Supports Adobe Flash Player 10.1

The LG Optimus 2X will be released initially with Android 2.2 (Froyo) and will be upgradeable to 2.3 Gingerbread. The upgrade schedule will be announced in local markets in the near future.

LG unveiling new products, big plans for European energy solutions market

2011 CLIMATIZACION Demonstrates Commitment to Expand Presence in Region in 2011.

SEOUL �- LG Electronics (LG) is presenting a full line-up of commercial air conditioning solutions at CLIMATIZACION, Europe�s premier air conditioning exhibition, being held in Madrid. At the show, LG will also be announcing its plans to become a major player in Europe�s energy solutions market.

At the center of the LG exhibit will be enhanced commercial air conditioning systems including the Multi V III, and the newly released Therma V and Air Handling Unit (AHU). The Multi V III boasts a 4.58 coefficient of performance and bigger capacity per unit with an extended piping length of 1,000m. In addition, LG�s H-Inverter and Compressor greatly enhance efficiency on the Multi V III, reducing energy use by up to 11 percent compared with previous models.

The Therma V, an air to water heat pump, is another key LG solution that will be on display in Madrid. Using technology that won an Innovation Award at the AHR Expo in Las Vegas, the Therma V is four times more efficient than conventional heating units.

The LG stand also includes the company�s Air Handling Unit (AHU), whose integrated control system lets users manage air conditioning for an entire building. The AHU provides outstanding heating, cooling and outdoor air conditioning while saving energy. Based around these advanced solutions, LG plans to aggressively expand its market share in Europe�s commercial air conditioning this year.

With the establishment of a full line-up of air conditioning systems, LG is planning to evolve into a total solution provider for the European market. Through heavy investment, LG is building up its R&D capabilities, opening a custom-built R&D center and testing lab in northern France where LG is customizing products to the needs of European consumers. The LG EnergyLab also aims to further heighten the reliability of LG�s products, ensuring they are equipped to work in all weather conditions. On the service side, LG has recently implemented its �3 2 1 Project,� under which the company promises to visit customers within three hours of a call out, complete any repairs within two days, and provide all the necessary components within one day.

Moving beyond its traditional role as a leader in air conditioning, LG is increasingly moving into the energy business, with solutions including LED lighting and solar power. LG plans to invest USD 500 million as it ramps up its workforce and R&D, with a further aim of hitting USD 10 billion in global sales by 2013.

�We�ve developed a range of products and solutions that meet the ever more pressing demands of consumers, while also containing costs and reducing energy consumption,� said Hwan-yong Nho, President and CEO of LG Air Conditioning and Energy Solution Company. �We�re confident we have every energy solution covered, whatever the business.�

LG unveils vision for smartphone leadership

Barcelona �- At the Mobile World Congress (MWC) 2011 in Barcelona, LG Electronics (LG) revealed that it was targeting sales of 150 million mobile phones this year, a 30 percent increase year-on-year with smartphones accounting for 20 percent of total sales.

The company is targeting a four-fold rise in smartphone sales to more than 30 million units,50 percent of its total revenues. LG plans to achieve this with the launch of 20 smartphone models globally in 2011. The company will invest heavily to strengthen its overall capability in R&D and quality management and will expand its R&D workforce to more than 6,000 employees, a 15 percent increase over 2010.

To offer customers a clear and superior choice, LG is drawing on technological superiority by introducing phones with dual-core processors, 4G LTE (Long Term Evolution) and 3D technology for its high-end smartphones. The company will also be improving its content and services through partnerships with key content providers, with a series of 3D games and movies available through LG Apps.

�We are already focusing all of our resources on delivering the widest variety of smart devices for all types of customers,� said Dr. Jong-seok Park, President and CEO of LG Electronics Mobile Communications Company. �This will be a critical year for LG and a lot of eyes are upon us to see if we�ll succeed. We don�t intend to let them down.�

Following its success at the Consumer Electronics Show in Las Vegas earlier this year, LG will be rolling out additional new models at GSMA Mobile World Congress in Barcelona, including the LG Optimus 3D, the world�s first smartphone with a 3D platform to record, view and share 3D content, and the eagerly anticipated LG Optimus Pad with its 8.9-inch screen, dual-core processor and Android�s new, tablet-optimized Honeycomb OS.

Pre-sales of LG Optimus Pad kicks-off in Japan

LG Electronics will begin taking advanced orders for the Japanese-market version of LG Optimus Pad starting March 15. The Japanese version Optimus Pad (model L-06C) will be offered through a partnership with NTT DOCOMO, the country�s leading mobile operator.

�Japanese consumers are among the fastest early adopters and we plan to move very aggressively here with our advanced mobile smart products in 2011,� said Kyu-hong Lee, Vice President and CEO of LG Electronics Japan. �Getting the Optimus Pad to market quickly in Japan is proof of LG�s commitment to serving the Japanese market.�

Customized for the Japanese Market
The Japanese version of the LG Optimus Pad is pre-loaded with applications custommade for local tastes, including BeeTV which offers a wide selection of entertainment contents tailored for DOCOMO customers. It also includes the 2Dfacto application allowing users to access a wide selection of e-books and comics for reading on the generous 8.9-inch Optimus Pad screen.

Powerful Platform, Diverse Features
The new device supports Honeycomb, Google�s latest platform optimized for tablet devices with an optimized and intuitive PC-like interface for running tablet applications. LG�s tablet runs on a 1GHz NVIDIA Tegra 2 dual-core processor for unmatched performance and power management.

A departure from the trend toward tablets featuring 7- or 10-inch screens, the LG Optimus Pad features a unique 8.9-inch display, offering users one-handed portability with no compromise in viewability. The 8.9-inch display offers native 1280x768 resolution and 15:9 aspect ratio.

Enhancing the multimedia experience, the LG Optimus Pad includes an array of advanced features such as a 3D camera and Full HD 1080p video capability for starters. With dual 5MP cameras, users can for the first time capture images and video in 3D right on the tablet itself. The LG Optimus Pad also allows for easy transfer of 3D content to TVs, PCs and other devices via HDMI.

Setting a new standard in tablets, LG Optimus Pad debuts at MWC

Designed for Both Work and Play, LG�s 8.9-inch Tablet is Convenient to
Hold with One Hand; Features Android 3.0, Dual Core CPU, 3D Camera

Barcelona -� LG Electronics (LG) unveiled the highly anticipated LG Optimus Pad at a press conference on opening day of Mobile World Congress 2011. With diverse multimedia and productivity features, the LG Optimus Pad features a unique 8.9-inch display for one-handed portability and uncompromising viewability, a departure from the trend toward tablets featuring 7- and 10-inch screens.

The LG Optimus Pad is powered by Google�s Android 3.0 platform and the NVIDIA Tegra 2 mobile processor. The world�s first tablet with a 3D camera, the LG Optimus Pad wraps users in an immersive multimedia environment with Full HD 1080p decoding.

�With a flood of tablets hitting the market, we felt strongly that the LG Optimus Pad needed to set a new standard for what a tablet should be,� said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. �We think the LG Optimus Pad achieves the right blend of portability and viewability with no performance compromises.�

The LG Optimus Pad also represents the fruits of a close partnership between LG and visual computing leader NVIDIA. �The world of computing is shifting under our feet,� said Phil Carmack, Senior Vice President of NVIDIA�s mobile business. �Tablets are quickly taking their place as our most personal computer, providing previously unimagined capabilities and full mobility. The new LG Optimus Pad uses NVIDIA�s Tegra 2 to give consumers outstanding levels of power, speed and performance.�

Easy Portability, Ideal Viewability
Sized at 8.9-inch diagonally and 149.4-mm horizontally, the LG Optimus Pad offers a sensible solution to other tablets on the market that are either too large for comfortable portability or too small for ideal viewing. The conveniently-sized LG Optimus Pad fits comfortably in one hand, goes anywhere and slips easily into purses and slim briefcases. With 15:9 aspect ratio, the LG Optimus Pad allows users access to the full range of applications in Android Market and its 1280 x 768 WXGA resolution vividly displays multimedia content in full widescreen format.

Powerful, Fast and Versatile Platform
The LG Optimus Pad is powered by Android 3.0, Google�s latest platform optimized for tablets which supports larger display resolutions and applications specifically designed for tablets, including Google eBooks, Google Maps 5, and Google Talk. Android 3.0 also makes the LG Optimus Pad easy to use with a more intuitive PC-like interface. The LG Optimus Pad fully utilizes the 1 GHz Dual Core CPU of NVIDIA Tegra 2 to deliver lag-free web browsing and quick app start up. The superb graphics and multitasking capabilities of NVIDIA Tegra 2 enables the LG Optimus Pad to run multiple apps simultaneously and handle rich multimedia with ease.

Haven for Multimedia Enthusiasts
As the world�s first tablet equipped with a 3D camera, users can capture vivid images and video with the LG Optimus Pad for viewing on 3D TVs using HDMI or on the web via YouTube 3D. Business users will also appreciate the built-in videoconferencing feature. With 1080p Full HD decoding, movie enthusiasts can transfer high quality content to their TVs without any loss in picture quality. Serious and casual gamers alike will delight in the wide collection of console-quality games available through the Tegra Zone app that runs seamlessly on the LG Optimus Pad.

The LG Optimus Pad will begin shipping in local markets starting in March.

LG Optimus 3D ushers in a new era for smartphones

Breakthrough smartphone brings together high performance with full 3D experience

Barcelona � LG Electronics (LG) officially unveiled the eagerly-awaited LG Optimus 3D, the high-performance smartphone offering the world�s first full 3D experience, at Mobile World Congress 2011.

The LG Optimus 3D introduces a number of innovative �first� technologies, including the world�s first dual-core, dual-channel and dual-memory architecture as well as the first 3D platform allowing for recording, viewing and sharing of 3D content.

Superb Performance with Unique �Tri-Dual� Configuration
The LG Optimus 3D is a showcase of superior speed and power made possible with LG�s unique �tri-dual� configuration -- dual-core, dual-channel and dual-memory. This configuration enables users to enjoy significantly improved performance and run-time compared to smartphones offering 1GHz dual-core processors.

Unlike other single-channel, single-memory dual-core smartphones, the LG Optimus 3D offers significant performance benefits as a result of the simultaneous -- and thus faster -- transfer of data between the dual-core and dual-memory. Users can browse web pages, multitask between programs, play games at a higher frame rate and enjoy movies more smoothly and longer than ever before.

�Backed by a combination of superb performance and full 3D, we�re excited about the prospects of the LG Optimus 3D taking the smartphone experience to a much higher level,� said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. �We�ve incorporated every feature for the power user and we think they�ll be pleased with what they see.�

World�s First Full 3D Experience: 3D Recording-Viewing-Sharing
The LG Optimus 3D�s dual 5MP lens camera allows users to capture and record their best moments as images and videos in 3D anytime, anywhere. The LG Optimus 3D�s 4.3-inch WVGA display faithfully recreates the 3D experience without the use of glasses. The display provides bright and flicker-free images allowing users to view 2D (up to 1080p) and 3D (up to 720p) multimedia content. And users can navigate through the device�s 3D interface with the click of LG�s unique 3D Hot Key which presents five 3D-dedicated UIs, including Gallery, Camera, Game&Apps, YouTube 3D and 3D Guide.

Captured 3D content is easily shared via an HDMI 1.4 connection to 3D TVs and monitors and also is compatible with DLNA Certified� products. What�s more, users can easily upload and stream 3D content and share each other�s creations on YouTube�s dedicated 3D channel (youtube.com/3D).

The LG Optimus 3D will be rolled-out globally starting with Europe early in the second quarter. The phone will initially be released with Android 2.2 (Froyo) and will be upgradeable to Android 2.3 (Gingerbread). The upgrade schedule will be announced in local markets in due course.

Key Specifications:
? 1GHz Dual-Core Dual-Channel processor (Texas Instruments OMAP4)
? 4.3-inch 3D WVGA screen
? 8GB memory and 4Gb LP DDR2
? 1,500 mAh battery
? 5MP dual-lens camera
? 2D: 1080p MPEG-4/H.264 recording and playback
? 3D: 720p H.264 SEI recording and playback
? HSPA+, DLNA/HDMI 1.4
? H.264, H.263, DivX, MKV, WMV-9, ASF, AVI, 3GP, MP4

LG Optimus Me P350 - Film: Tune up Your Life!

We see a lot of you have shown interest in the colorful LG Optimus Me P350 phones! Take a look as these two friends have so much fun with LG Optimus Me P350, they don't even realize the sun becoming the moon! From excellent browser performance and seamless connectivity with Android� 2,2 (Froyo). intuitive pinch zoom, easy web browsing with Voice Search� to the five vibrant colors to choose from and affordability -- no wonder their exploration went for hours!

LG Breeze will now go on sales in Canada via Koodo Mobile

LG Breeze is an affordable phone that is sold at only $150 without a contract needed and now go on sales in Canada via Koodo Mobile.

LG Breeze features and specifications of the phone include a 2.8-inch LCD touch screen (240 x 400), Twitter & Facebook widgets, a slide out QWERTY keyboard, a 3-megapixel digital camera and video recorder, a microSD memory slot, speakerphone, HSDPA, and Bluetooth.

LG TO SHOWCASE �KITCHENS AROUND THE WORLD�

LG Electronics (LG) announced the launch of an online cooking portal providing users with over 100 recipes of flagship dishes from select countries. Packed with useful features and expert cooking tips for amateur and advanced cooks alike, this site is designed as a guide for cooking enthusiasts in creating world cuisines in their own kitchens.

The site offers an innovative feature, Cook As You Are, in which visitors can request a recommendation by choosing specific options among six categories: Cultures, Occasions, Courses, Ingredients, Methods and Expertise. The user�s choices will be used to determine the right recipe recommendation from various cultures. For example, the selection of herb, snack and beginner results in a recommendation for easy-to-prepare Honey Roasted Pumpkin, a popular Korean dish. Visitors will also be able to view recipe recommendations from renowned personalities such as Guy Martin, a three-star Michelin chef from France.

In another section of the site entitled Choose Your Kitchen, consumers can experience many international dishes -- up to 100 cultural recipes -- as well as professional cooking tips and techniques from world-renowned chefs. The recipes are broken down into step-by-step details and matched with photos to make it as convenient as possible for home cooks to bring famous international dishes to their tables. The site will also offer insights on ways to maximize LG cooking appliances to improve the recipe or to make the cooking process more convenient.

�This portal will enable those interested in cooking to become global chefs in the comfort of their own kitchens,� said Young-ha Lee, President and CEO of LG Electronics Home Appliance Company. �At LG, we believe enjoying the world�s cuisines shouldn�t be limited to just restaurants and pre-packaged frozen foods. We want to show that international dishes are not only easy to prepare, but fun as well.�

To experience LG�s new cooking portal, visit www.lg.com/cooking. The site is currently available in English and Korean but will also be offered in German and French later this month.

LG OWNERS TO GET FREE ACCESS TO POPULAR WINDOWS PHONE 7 APPLICATIONS

LG Electronics (LG) and Microsoft Corp. (MSFT) announced that they are teaming up to provide customers with a free selection of quality applications for LG customers with Windows Phone 7 handsets. LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows Phone 7.

LG and Microsoft will offer Windows Phone 7 applications across popular categories � including social connectivity, gaming and helpful utilities� ensuring that customers have access to the applications they value most. Ten free applications with a value of more than USD 30 will be given away every 60 days. LG�s Windows Phone 7 customers can download these applications for free (for a period of 60 days) via LG Application Store, which will be accessible directly from LG Windows Phone 7 models.

Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG�s marketing presence and Microsoft�s Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page (http://on.fb.me/bltMvp), creating a larger market for developers and bringing them closer to their audiences.

�When we pledged early last year to support Microsoft�s smartphone strategy, we knew we were making a decision that had the potential to generate ripples in the ecosystem,� said Chang Ma, Vice President of Mobile Communications (MC) Marketing Strategy Team. �Microsoft�s commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things.�

�We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike,� said Brandon Watson, director for Windows Phone at Microsoft. �This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7.�

What�s more, LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR.

LG and Microsoft�s developer program will kick off in November. For more information, please visit www.facebook.com/LGMobileHQ.

LG ALIGNS WITH GOVERNMENT TO PROMOTE HIGHER GREEN STANDARDS AT GREENOMICS 2010

LG Electronics, the UAE Ministry of Environment and Water (MoEW) and the United Nations Industrial Development Organization (UNIDO) joined force in Greenomics 2010 to develop a solid platform to address environmental threats and issues arising from the practical implementation of organisational eco strategy.

Greenomics 2010, held on November 8, 2010 in Dubai, was an opportunity for public and private entities to come together to determine environmental corporate responsibility for global companies conducting business in the Middle East and North Africa (MENA) region. The event was attended by over 250 high level participants including industry and thought leaders, government entities, business conglomerates, environmental specialists, blue chip companies and academia, among others.

Greenomics was born out of LG Electronics determination to ignite a positive change across all aspects of life. This year�s Greenomics focused on �clean production� in the manufacturing sector and looked to study ways to design products and manufacturing processes in harmony with natural ecological cycles. Last year, LG established a voluntary target of reducing greenhouse gases by 150,000 tons from manufacturing and 30 million tons from product use in 2020. Furthermore, LG is investing heavily in solar cell and next generation lighting as part of its 10-year business strategy.

�The Middle East and North Africa are particularly vulnerable to climate change as this is one of the world�s most water-scarce regions with a high dependency on climate-sensitive agriculture and a large share of its economic activity and population in flood-prone urban coastal zones,� said Mr. Ki-wan Kim, CEO and President of LG Electronics Middle East and Africa. �So any discussion about the environment must make this region a priority. Greenomics provides a compelling platform for change in this part of the world.�

LG Quantum Windows Phone (AT&T)

LG Quantum to you guys, it is a 3G-enabled Windows Phone 7 smartphone with 3.5-inch touchscreen and slide-out full QWERTY keyboard. It features 1 GHz Snapdragon processor, 5-megapixel camera with HD 720p video capture, 16 GB internal memory, Wi-Fi networking, Bluetooth stereo music, GPS for navigation and location services.

LG Quantum runs on Windows Phone 7 OS, whic provides easy access to social networking, personal/corporate e-mail, office apps, Xbox LIVE games, streaming media, and more. You�ll get up to 6 hours of talk time, up to 350 hours (14.5 days) of standby time on this phone.











LG Quantum Windows phone delivers loads of fantastic features & Specs:

• Fast 3G connectivity via AT&T�s HSDPA/UMTS network (850/1900 MHz bands; 3.6/7.2 Mbps speeds with network availability).
• GPS navigation capabilities via AT&T Navigator service includes audible turn-by-turn directions, real-time traffic updates, and re-routing options.
• Digital compass sensor
• 3.5-inch touchscreen display (480 x 800 pixels) with proximity and light sensors
• Slide-out full QWERTY physical keyboard
• 5-megapixel autofocus camera with LED flash gives you a brighter light source for taking photos in less-than-ideal lighting situations.
• HD video capture capabilities (720p)
• Digital media player compatible with MP3, WMA, AAC/AAC+/eAAC+ music formats and MPEG4, H.264, and WMV video.
• FM radio
• Play To: DLNA technology lets you transfer videos and photos to networked computers and TVs.
• Wi-Fi networking (802.11b/g) for accessing home and corporate networks as well as hotspots while on the go.
• Bluetooth connectivity (version 2.1) includes profiles for communication headset, hands-free car kits, and the A2DP Bluetooth profile�enabling you to wirelessly stream your music to a pair of compatible Bluetooth stereo headphones or speaker dock.
• 16 GB internal memory
• Text (SMS) and picture/video (MMS) messaging
• Access to popular instant messaging services
• Access to personal and work e-mail (supports Microsoft Exchange corporate e-mail)
• MicroUSB port (2.0)
• 3.5mm headphone jack

LG INTRODUCES WORLD�S FIRST NEAR FULL HD 3D NOTEBOOK

LG Electronics (LG) announced the world�s first premium notebook offering cinematic 3D experience at near Full HD quality. To deliver an immersive 3D experience while rendering high-quality movies, games and graphics, the LG A510 features a hardware combination never before offered on a notebook: 15.6-inch Full HD 3D LED LCD display powered by Intel? Core� i7 Processor and NVIDIA? GeForce? GT 425M graphics card with 1GB of dedicated DDR3 video memory.

�3D is increasingly becoming a common part of the home entertainment landscape so it�s against this backdrop that we�re working to make this technology better and more accessible for consumers,� said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. �As more and more people consume content and interact via portable screens, we think this is a natural next step for business travelers, college students and small office/home office owners. And we put the entire package in a beautifully-designed chassis because we don�t think high-tech has to be a dull grey pizza box.�

The A510 ships with polarized glasses for easier portability. A set of clip-on 3D lenses are also included for regular glasses-wearers. Beyond the visual, the notebook boasts SRS TruSurround HD for the ultimate immersive audio experience for movies and games.

With much of the content in the 3D world still in development, LG equipped the notebook with TriDef software which converts 2D into 3D content on demand. Using TriDef, viewers can see all their favorite shows and movies in up-converted 3D as soon as their LG A510 is unboxed.

This high-tech workhorse also boasts a unique design that is sure to please both tech-savvy and style-conscious consumers. An attractive metallic look with unique exterior finish and subtle LED lighting around the touchpad that changes color according to the system status add a distinctive look. The LG A510 is available in two colors: blue-black and champagne gold.

The LG A510 offers additional convenience with a collection of smart features and applications. The LG Smart Pack, LG�s unique software suite for notebooks, always ensures that the LG A510 is operating at peak performance. And a LED fingerprint reader can be programmed to provide quick and easy access to the most frequently used programs and websites, while also making it easier to log in.

LG will roll out this premium notebook in Asia, South America, the Middle East and Africa starting in October 2010.

About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units � Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world�s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1� and a Technology Partner of Formula 1�. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.

SOCIALISE IN AN INSTANT WITH THE LG TOWN C300

Slough, Berkshire - LG Electronics (LG) launched the LG Town C300, a colourful and vibrant phone, aimed at those on the go with busy lifestyles. With ease of social networking in mind, the phone has a full QWERTY keyboard, making it ideal for texting and typing.

The modern design has sleek curved sides and a 2.4 inch screen. Lightweight and the perfect palm fit, the phone is ideal for keeping in touch with friends.

With push email and onboard SNS, the new handset makes it possible for users to stay in touch with their social lives 24/7, with dedicated Facebook, Twitter and MSN clients. Social Networking System (SNS) widgets provide real-time status updates directly to the home screen, so users are constantly up-to-date.

The LG Town C300 features a 2 megapixel camera for those moments in life that need to be shared. The photos can be uploaded quickly onto Facebook and Twitter with the Social Networking System. The handset also contains a 3.5mm jack so you can listen to music with your own headphones.

The LG Town C300 is the latest addition to the LG Town family, highlighting the needs of the current generation. Paul Trueman, Marketing Director LG Electronics UK and Ireland says �We wanted to make social networking quick and easy for busy people on the go, and the LG C300 Town with integrated SNS widgets and a full QWERTY keyboard does just that.�

The key features of the LG C300 are:
� 2 megapixel camera
� Full QWERTY keypad
� Push email
� Instant messaging
� Facebook, Twitter and MSN clients
� Wireless FM radio and MP3 player

The phone will be available at Orange, Phones4U and Tesco shortly.

LG INTRODUCES A NEW ERA OF ENTERTAINMENT SHARING

LG Electronics (LG) is showcasing a major breakthrough in mobile and home convergence at this year�s IFA trade show in Berlin. The new technology makes it possible to share multimedia files on LG�s upcoming LG Optimus 7 and all DLNA* compliant digital devices at the touch of a finger.

LG�s unique multimedia sharing technology on LG Optimus 7 allows users to enjoy content on the phone across today�s digital platforms with a simple finger flick. This preinstalled feature allows users to send files directly from the phone�s media galleries, without having to leave for another application. The phone will automatically display compatible devices in the same Wi-Fi zone and let users literally flick media files to the targeted device. Users can transfer multimedia saved on their phones -- 720p HD videos, high-resolution photos and high-quality music files -- wirelessly to their TV or home theater system.

�This unique feature is a direct response to the growing need for technologies that empower users to share multimedia content across electronic devices,� said Mr. Seong-jin Park, Vice President of Mobile Handset R&D Center at LG Electronics Inc. �LG Optimus 7 smartphones will be at the center of a complete entertainment experience, representing LG�s leadership in mobile convergence.�

This unique media file-sharing technology will be embedded in upcoming LG Optimus 7 smartphones, which go on sale early in the fourth quarter of this year. With more than 240 leading consumer electronics brands adopting the media sharing technology, DLNA is expected to set a new industry standard for home entertainment.


LG is demonstrating this DLNA-based multimedia sharing feature at the LG booth at IFA in Berlin, Germany from September 3-7, 2010.

LG DEVELOPS POWERFUL SMARTPHONES WITH NVIDIA TEGRA 2 PROCESSOR

LG Electronics (LG) announced that it will introduce a series of fast, powerful smartphones starting in the fourth quarter of 2010 utilizing the second generation NVIDIA? Tegra� mobile processor, Tegra 2. Tegra 2 includes the world�s first dual-core CPU, which powers through complex tasks to achieve significant leaps in performance.

LG will integrate Tegra 2 into its smartphones, providing them with unprecedented power, speed and graphics capability. These smartphones will be part of LG�s Optimus Series, a new line of innovative mobile products.

LG selected NVIDIA Tegra because it enables a new mobile experience and content capabilities. Tegra 2 features a number of mobile �firsts�: the first mobile dual-core CPU, the only ultra low-power NVIDIA GeForce? GPU and the first 1080p HD mobile video processor. Taking full advantage of the two speedy 1 GHz processors sharing the workload in Tegra 2, consumers can experience up to 2x faster web browsing and up to 5x faster gaming performance over single core processors running at 1 GHz. NVIDIA�s leadership in graphics also delivers flawless 1080p HD video playback, console-quality gaming and amazing 3D capabilities.

�LG is committed to making its Optimus Series smart devices the de facto standard in speed and graphics performance,� said Chang Ma, Vice President of Marketing Strategy Team, LG Mobile Communications Company. �We selected NVIDIA because it is the visual computing leader and has a long history of creating amazing consumer experiences.�

�The ultimate smartphones will be powered by Tegra, the world�s most advanced mobile processor,� said Phil Carmack, senior vice president of NVIDIA�s mobile business. �LG is one of the most popular consumer brands, and their Optimus Series of devices with Tegra is further validation of the processor�s ability to deliver an unrivaled, turbocharged media experience.�

LG�s Optimus Series smartphones featuring the NVIDIA Tegra 2 mobile processor will debut starting in the fourth quarter of the year.

LG LAUNCHES NEW OPTIMUS SMARTPHONES WITH LATEST ANDROID PLATFORM FOR UNIVERSAL APPEAL

LG Electronics (LG) launched LG Optimus One and LG Optimus Chic, two smartphones from the company�s Optimus series of smart devices. Powered by Android 2.2 (Froyo) and optimized for Google Mobile Services, the handsets will deliver the ultimate smartphone experience while offering easier accessibility for the growing number of consumers looking to purchase their first smartphone.

LG Optimus One and LG Optimus Chic are among the earliest smartphones to launch with Android 2.2, Froyo, the latest version of the Android platform, which allows for two to three times faster and smoother internet browsing, web-page loading, application pop-ups and multi-tasking.

The devices also enable professionals to easily sync with Outlook Calendar for improved productivity, while offering portable Wi-Fi hotspots to easily share a single 3G connection. The devices are optimized for popular Google Mobile Services including Google Voice Search�, Google Voice Actions�, Google Goggles�, Google Shopper� and Google Maps� with Navigation, and also offer access to Android Market with more than 80,000 applications.

LG Optimus One and LG Optimus Chic are developed based on consumer insight that first-time smartphone users have strong needs for obtaining information and handy application services. As a result, these two devices focused on offering instant information search and versatile application packages including Google Mobile Service and even quality application advising functions.

�LG is offering the gateway into the smartphone world with the LG Optimus One and the LG Optimus Chic that offer the distinctive benefits of smartphones, in intuitive, approachable packages,� said Skott Ahn, CEO and president of LG Mobile Communications Company. �LG has a vision of helping people access information fast and easily, no matter where they are. We believe the Optimus series will play a significant role in accomplishing our vision.�

LG Optimus One: Building a Newer, Better Smartphone Experience

In creating the LG Optimus One �with Google��, a team of R&D experts at LG incorporated and optimized the device for the Froyo platform and Google Mobile Services. What transpired is a smartphone that blends superb design and with ease of use, making it the perfect entry point for prospective smartphone owners.

Featuring a fun, user-friendly user interface, LG Optimus One also includes the exclusive LG App Advisor, which recommends 10 highly rated applications every two weeks. The uniquely designed LG UI (user interface) and sleek new accessories such as carkit cradle offer users easier and more intuitive ways to enjoy all the benefits of the brand-new Froyo.

The phone also features a camera with face tracking and smile shot, a 3.2� wide HVGA screen and a long-lasting 1500mAh capacity battery.

LG Optimus Chic: Best Smartphone for Style-Conscious Buyers

LG Optimus Chic�s, curved lines provide a solid grip and the two-color variants make the smartphone as stylish as the person carrying it. LG Optimus Chic�s touch-sensitive buttons complete the device�s sleek and minimalist look.

LG Optimus Chic also offers a unique on-screen phone feature which allows users to remotely control the device from their PCs. Plus, via LG Air Sync, it keeps users up-to-date with its ability to wirelessly sync contacts, photos and other vital information with computer and cloud database. Compatible with DLNA� (Digital Living Network Alliance), multimedia content can easily be shared with other DLNA certified devices such as TVs, AV systems and laptop computers.

To announce the launch of LG Optimus One and LG Optimus Chic, LG hosted a unique interactive virtual news conference from Seoul. The video of the event can be viewed at both the LG Mobile Global Facebook Page (http://www.facebook.com/LGMobileHQ) LG Mobile Global YouTube Page (http://www.youtube.com/LGMobileHQ).

LG Optimus One will be available in over 90 countries via 120 partners. It will arrive in most of Europe in October followed by other EMEA and Asia-Pacific countries. LG Optimus Chic will be available in Europe starting in November with other markets in Asia-Pacific to follow soon after.

LG WINS GREEN CERTIFICATES FOR ECO-FRIENDLY GROWTH ENGINE TECHNOLOGIES

LG Electronics (LG) announced that it has received Green Certificates for its solar technology and LED lighting, two fields it has lined up as key growth engines for the future. Awarded by Korea`s Ministry of Knowledge Economy, the certificates recognize LG`s high-efficiency solar cells on a 130 micron-thick crystalline silicon wafer, and high-efficiency/high-color rendering LED FLAT lighting.

As well as being a major endorsement of LG�s electronics expertise, the Green Certificates provide official recognition of the company�s efforts to be at the forefront of green technology. Under the Korean government�s recently announced Green Certificate program, LG will now be eligible for tax benefits and state backing for its green industries. The company will also receive additional incentives to take part in R&D projects with the government.

�The Green Certificate program is a key part of the Korean government�s overall Low Carbon Green Growth strategy, making this an outstanding opportunity for us at LG,� said Dr. Woo Paik, President and Chief Technology Officer of LG Electronics. �With this Green Certificate, it is now full steam ahead for LG as we look to expand our eco-friendly businesses, led by solar modules, LED lighting and smart grids.�

The latest awards bring LG`s total number of Green Certificates to 11, the most of any consumer electronics company in Korea. In May of this year, the company won its first Green Certificates for its linear compressor technology, high efficiency parallel two evaporator cycle, and dual spray steam laundry technology.

In June, LG won six more Green Certificates for a range of energy-saving products, including a 6-motion laundry system, and a highly efficient air conditioning unit with centralized control.

LG DAZZLES BERLIN WITH 3D FACADE SHOW AT IFA 2010

LG Electronics (LG) unveiled a gigantic 3D media fa�ade in Kulturbrauerei, the cultural heart of Berlin, to highlight LG�s upcoming smartphone, the LG Optimus One, one of a range of new smart devices under the LG Optimus Series label.

The fa�ade was a great source of wonderment for the many people passing through the square, who were enveloped by the ever-changing 3D artwork on the nearly three-storey high screen (23m x 21m).

Beginning with a countdown on a giant hourglass and a greeting from an �Android,� LG�s huge presentation took viewers on a thrilling 3D ride that included � among other things � whales, ice skaters, giant octopi and steaming jungles. The 5-minute show concluded with the advice, �Optimize Your Life!� which will be the official tagline of the Optimus Series marketing campaign.

For the grand finale, audience members themselves became the stars. In a truly interactive spirit, all attendees who took photos of themselves with phones provided by LG had their images displayed on the media fa�ade.

�IFA is a stunning way to introduce our new line-up to the world, at what is one of the world�s leading tradeshows for consumer electronics and home appliances,� said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. �Through the spectacular 3D media fa�ade, we�ve really whetted people�s appetites for our new Optimus Series that we�re launching throughout the rest of the year.�

First announced in July, the LG Optimus One offers the latest in Google� mobile features and connects seamlessly to the world. The LG Optimus One will be available from September in Europe and will follow in other markets.

LG ANNOUNCES INTENTION TO ENTER WATER TREATMENT BUSINESS

LG Electronics (LG) announced that it will enter the water treatment market to help combat global water supply issues and to move further toward becoming a more environmentally sustainable business. LG will invest more than USD 400 million over the next decade with the goal of generating USD 7 billion in revenue by 2020, in the process becoming a top 10 global water treatment company.

Much of the investment will go toward acquiring the right technology and building up research and development in this field.

�Water affects every aspect of our lives, yet almost one billion people around the world don`t have clean drinking water and more than 2.5 billion still lack the most basic sanitation,� said Young-ha Lee, President and CEO of the LG Electronics Home Appliance Company. �LG hopes to be able to make a small but significant contribution to alleviating this global problem with its commitment to finding solutions through innovation and technology.�

LG will concentrate its R&D on developing an advanced membrane filtration system, its core technology and key component of water treatment solutions. LG will also expand its internal capabilities with the additional hiring of membrane filtration experts and process engineers. The company will also be pursuing various types of partnerships, mergers and acquisitions as part of its strategy to expand quickly.

LG will begin with industrial water treatment and expand its coverage into sewage and drinking water treatment. The company eventually plans to enter the business of water treatment engineering and procurement as well as operation and maintenance across the municipal sector.

�The global water crisis isn�t going to go away by itself � governments, citizens and corporations will all have to work closely together,� said Mr. Lee. �The water business has been growing by an annual rate of 15 percent so there�s an incentive for companies to invest in finding solutions, but beyond the business, I think this is one problem where LG�s experience and commitment to finding sustainable solutions will be a huge advantage.�