6:18 PM ETÂ Â | Â Â
By BusinessNewsDaily Staff
Southwest Airlines beat its competitors to the summer airfare war punch by offering a three-day sale with airfares as low as $ 40. The move has created lots of Internet buzz, and, presumably, lots of ticket sales. It’s also a good lesson for every business that has to get ready to ride out the long, hot summer and come up with a clever marketing plan to beat out the beach and the BBQ for customers’ attention.
Here are five lessons you can learn from Southwest.
Be first â€" You don’t have to be the cheapest, but it helps to get a jump on the competition when it comes to clever marketing. If you’re in a business where the competition is a bunch of copycats, make sure your ducks are in a row before you announce your plans. Get in and get out before your competitors know what happened. Let them play catch-up.
Think customer service â€" Southwest’s sale wouldn’t be such a big deal if the airline didn’t already have a great reputation. Make sure you’ve got the goods and the service to back up whatever big promises you make. Otherwise, your efforts will be for naught.
Know their price â€" When it comes to grabbing the headlines, Southwest knows what it’s doing. You don’t hasten media maelstrom with a 10 percent off sale.
Offer value â€" A sale on something no one wants isn’t really much of a sale. Southwest’s sale gives the customers what they want… a cheap ticket basically anywhere. If you’re going to offer a deal, make sure it’s a good one.
Be branded â€" Before you deploy a giant marketing initiative, be sure your brand is understood. Whether your business is local or a national powerhouse, having a clearly defined brand that customers understand is the foundation for a good campaign.
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