Don�t look now, but Sirius XM is making a comeback! I can remember when I first discovered Sirius Satellite Radio. One of the very first advertisements I recall seeing was a billboard in New York City, perched above I-95 as I sat in traffic. As an investor in the company at that time, I remember feeling pleased with the investment. Advertising picked up after that on all forms of media, including television. That was 15 million subscribers ago, or six years�take your pick.
Since that time, it seems as if nearly all forms of advertising outside of Sirius XM�s (SIRI) subscriber base have ceased. Occasionally a report will come in that a T.V. commercial was spotted, yet none seem to follow to validate the initial report. That�s not to say a lack of apparent marketing to the 300 million plus potential subscribers in the continental United States is a bad thing. Advertising costs money. I can assure you that the company knows to the dollar the exact return it will receive on ad spending . The fact is that during these trying economic times with people cutting back on discretionary spending, it made little sense advertise.
[via Sat Waves]
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