As a consumer, we always think that we are on the opposite side of every company. We often put ourselves against them. This is the result of bad marketing techniques, which make us become a victim if something bad happen to the product that we bought. Or, if we find the product do not give the result as the company�s promotion. When we came back to the company, they will not receive our complaining and will not take the responsibility of the product they have sold to us. We usually think that the salesperson have tricked us, so does the company. However, usually we can not do anything and just receive this case as our fault.
Lee Gallagher will tell you that what you are thinking is wrong. With his experience for more than sixteen years in marketing, executive, and sales, he has made transpromo-live.com, a blog full of information and postings on marketing messages. On this blog he informs the marketing tips and helps the consumers to get the view from both sides. One of his famous thought is titled Drive ROI, Know your customers! This posting explain the targeted and timely promotions to the customers. This is to show that the companies care about them. The companies will always give various options to customers and they are totally dependent to the customers. As a customer, we have the total power to spend our money in any company that we want and this company only able to wait for us.
In this blog we also recognize some financial problems caused by the global financial crisis. Every customer will be very careful to spend their money and tightened their budget. The companies are aware of this condition and preparing the marketing solution. This blog can help us to know the solution offered by companies on this time of crisis
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